About

We exist so that geography stops deciding opportunity.

India Action Project (IAP) was founded to close the distance between rural communities and the modern economy, not by replacing village life, but by giving it the tools, trust and access it has long been denied.

Our mission

To build the people, places and platforms that power inclusive, dignified rural commerce in India.

How we work

We partner with rural communities, brands, banks and government programs to design solutions that work in real villages, not in boardrooms.

Core team

The people behind India Action Project.

Photo of Shruti Chaturvedi

Shruti Chaturvedi

Founder, India Action Project & Chaaipani

8+ years in media and social impact space.

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Manu Khera

CTO, India Action Project

25 years in IT, retailing and ISP business.

An India Action Project product

DigiBharat

DigiBharat is our B2B platform that digitises the distributor to retailer supply chain in rural India.

Explore DigiBharat

Partners and supporters

Companies and organisations we work with.

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